Walk Like an Egyptian
During October Paul and Naomi spent 10 days cruising the Nile and visiting the pyramids and temples in Egypt. They also spent the time accessing the minds of some of the best mentors in the world. These include:
- Chris Howard – lifestyle and wealth strategist
- James Schramko – Internet Marketer
- Andrew Zirkin – online marketing and search engine optimisation expert
- Andrew McCauley – The Social Media Bloke
- Lisa Haisha – one of Hollywood’s top therapists and humanitarians. Her husband is co-creator of Two & a Half Men and The Big Bang Theory
- Todd Newton – of E! Entertainment Television
- Kerwin Rae – one of the worlds #1 experts on influence. He is a Sales and Marketing specialist.
- And Shellie Hunt – who specialises in personal improvement and corporate leadership. One of her clients is Donald Trump, and Bob Proctor of The Secret fame has been her mentor since the age of 10
There were 20 mentors in total and their notebooks and brains are now overflowing with information.
What does this have to do with websites? Well now we have even more tools to create an online presence that gets results.
Making Your Website Mobile
Your website is your very important piece of digital real estate on the World Wide Web. Your website engages visitors, generates new business and acts as a community hub for your clients.
But what happens when your website is viewed on something other than the average computer? The explosion of mobile devices such as iPads, iPhones and BlackBerries mean your website has a whole new playing field to compete in.
A recent Nielsen study showed that 24% of internet users worldwide are considering buying an iPad within the next 12 months. That means 24% of internet users worldwide will be looking at your website not on their desktop computer monitor, but on a nifty and portable touch screen.
Additionally, 22% of Australian internet users surveyed are considering purchasing a hand held mobile device other than a mobile phone, and 28% are considering buying a smart phone over the next year.
To make your website mobile-ready, consider doing the following:
- Check out how your website looks on various mobile devices
- Update your website’s content to include compatible media such as non-Flash video files
- Ensure your images and videos are as small as possible (in file size) to decrease load time
- Create new interactive features of your website, such as games, that can be used on portable devices
- Developing an app for your business to make it easier to smart phone users to interact with your business
- Create a mobile version of your website
- Design your web pages for smaller screens, use bigger buttons and links and remove unnecessary ‘clutter’ on your website
If your website cannot be viewed, or cannot be viewed easily on an iPhone or iPad, you are missing out on business. For example Flash videos cannot be seen on iPhones. If your website contains Flash videos, iPhone users are missing out on the opportunity to interact with an important part of your website content, and you are missing out on business. Providing appropriate content on your website puts you back in touch with iPhone users.
Is your website mobile friendly? If not, talk to the insilico team today on 9200 4431Helping Google Find Your Website
Having a website that adheres to Google’s standards won’t just make it easier for Google. It will also make your site more user-friendly generally, which is always a good thing.
Here are 10 steps you can follow to make your site easier to use and easier for Google to find, index and rank:
- Have clear hierachy
- Have clear text links
- Offer your visitors a site map
- Do not use too many links on any given page
- Write clearly and use lots of keywords and phrases that relate to your topic
- Use keywords and phrases that people would use to find your website
- Use text, not images, to dsiplay important page titeles, content and links
- Ensure that all titles and attributes are descriptive and accurate
- Check that all links work
- Don't use too many dynamic pages
Still not sure what to do? Take advantage of our FREE November Website Audit
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